Brookings, South Dakota-based LED display manufacturer Daktronics, in conjunction with venue management company SMG, was asked by the Pennsylvania Convention Center to provide seven new LED video displays to amplify the guest experience during more than 200 annual events hosted by the facility. The installation took place this summer and the displays are currently sharing messages with visitors and passersby.
Six displays featuring 4-millimeter line spacing are lined on each side of the main entrance in mirror fashion below each escalator to greet visitors to the convention center and to show event-specific content. Further inside the entrance, a display along the rear wall features a pixel pitch of 2.5-millimeters that engages guests as they pass by. These displays also show upcoming event information and other abstract content to create a welcoming atmosphere.
“As the world becomes more digitalized, our new digital displays will offer our customers a chance to bring that new technology right into their meeting spaces,” says John J. McNichol, president and CEO of the Pennsylvania Convention Center. “This installation has heightened the presence of meetings and conventions—as well as the experience of event attendees—in our Broad Street Atrium, which was already a unique and impressive space.”
Two displays along the bottom of the atrium’s staircases measure 2 feet high by 34 feet wide. The next two displays above that area measure 2’ x 28’, while the top two displays measure 2’ x 16 ½’. The narrow pixel pitch display in the rear of the atrium measures approximately 8’ x 14’.
Daktronics Creative Services, an in-house, award-winning team within the company, worked closely with the convention center to produce event-specific content as well as Philadelphia-specific content for the new system. The content produced includes a welcome message and template, upcoming events template, a logo treatment, artistic elements and treated footage of the Pennsylvania area in an ink reveal fashion.