Paris-based digital advertising company JCDecaux’s North American branch was tapped earlier this year by the Walt Disney Co. to promote the premiere of the new film, “Mary Poppins Returns!”
The campaign ran for four weeks on the company’s digital street furniture in Chicago and one week on JCDecaux’s digital billboards. Given that it was January in the Windy City, special weather-sensitive technology was used so that the ad’s content changed when the weather changed.
A campaign also ran for five weeks at John F. Kennedy International Airport in New York City. In that case, giant wall wraps were used along with digital screens to get people jazzed about the return of the magical nanny.