New York-based Intersection, which provides digital displays to transportation hubs in cities across the country, announces that it has been awarded a new seven-year contract with NJ TRANSIT to sell and display advertising across heavy rail, light rail and bus vehicles and facilities, with an option for a three-year extension.
Intersection has served as NJ TRANSIT’s exclusive advertising partner since 2004, and under its new contract will expand its digital and static media offerings throughout the transit system.
Systemwide improvements will include installing and upgrading digital displays and adding new IxNTouch interactive information kiosks, giving riders greater access to real-time transit updates, local information, wayfinding, and other useful content. IxNConnect is Intersection’s transit communications platform.
The signage and kiosk upgrades come at no cost to NJ TRANSIT or riders because they are supported by advertising on Intersection’s digital displays and static media.