Danville, Illinois-based LED sign maker Watchfire Signs announces that it was selected to construct a place-making LED sign for the Wesley Medical Center in Wichita, Kansas.
The medical center is a large institution, taking up two city blocks at what is described as a busy intersection in the city. Hospital officials contacted the Wichita branch office of Luminous Neon Art & Sign Systems, one of seven locations for that Kansas sign company, and they designed a three-sided monument sign with a digital message center on all three sides. A full-size door was added to the back for walk-in service access.
“We wanted to have a sign that was easy to read from any direction, so we spent a lot of time up front doing visibility studies to get the right angle and height for the sign,” says Dan Welu, account manager at Luminous Signs. “Since this is such a high profile location, we specified Watchfire message centers because of their reliability, and because the company’s warranty and service after the sale is the best in the industry.”
The hospital is using the message centers to broadcast health reminders, such as the importance of getting annual flu shots, as well as classes and programs available at the hospital. Using an RSS feed, wait times for the ER also appear on the message center.
“This is a busy intersection in an area that is heavily traveled, so having the flexibility to run informative messages really helps us to get important news out to the community,” says Allen Poston, vice president of marketing and public relations for Wesley Healthcare.
It’s estimated that the location delivers nearly 21 million exposures per year.
The flexibility of the Watchfire sign has already paid off, Poston says. Shortly after turning on the new sign, the city told the hospital they had to close the entrance to the emergency room to do some infrastructure work, meaning cars would need to be re-routed. Poston’s staff was able to quickly remove all messages from the message center and replace them with a directional message to the ER’s alternate entrance.
“Our departments appreciate being able to promote important programs that help the com-munity,” says Poston. “The new sign not only gives us a nice welcome to the hospital campus, it also gives us a new way to reach the community.”
Wesley Medical Center treats more than 24,000 patients annually and treats patients from all of Kansas and a portion of the population of northern Oklahoma.