Sterling, Virginia-based Mvix, makers of digital signage, video walls and interactive displays, was selected by Western Michigan University to install a campus-wide digital signage network.
Aside from its main campus in Kalamazoo, WMU has eight regional sites, including Grand Rapids, Lansing, Detroit and Traverse City in Michigan and one in Punta Gorda, Florida.
Prior to the its digital signage network, each regional site had to provide their own messaging solution, whether that was paper bulletins on cork board signs, cardboard posters or PowerPoint presentations on USB drives. Because of this hodgepodge approach, the school’s marketing team says it found it difficult to create consistent branding and messaging. The solution was to be an integrated network where every site was connected to the same communications channel, with each site having the flexibility to upload its own content. Also, it needed cloud-based content management software so multiple users could edit and publish content simultaneously.
Mvix was awarded the contract, and it installed a network comprised of 30 screens across 13 university facilities in Michigan and two in Florida.
“The Mvix platform does everything we need it to do,” says Bryon Glock, the assistant director of IT at Western Michigan University. “With the automated features, it’s not something we need to touch very often, and we appreciate that.”