Sterling, Virginia-based Mvix, which makes digital signage, video walls and interactive displays, announces a partnership with Denver-based MJ Freeway, makers of “seed-to-sale” software used by the legal marijuana industry.
Under the partnership, Mvix will incorporate MJ Freeway’s software platform into its digital menu boards at marijuana dispensaries.
According to the companies, the integration eliminates the need for manual double-entry of data. When a product’s price changes or when inventory is low or out-of-stock, the POS-integrated menu boards are automatically updated in real time.
The menu boards are customizable, easy to edit and include custom layouts to match the brand. Dispensary operators can choose to display however much or little of their inventory that they choose to, whether it be flower, edibles, concentrates or anything else. Aside from product info, the menu boards can also display any other type of content the store operator wants, including videos, social media walls and even a news ticker.
“Our partnership with MJ Freeway allows us to help cannabis operators in two ways,” says Mike Kilian, senior director of business development at Mvix. “Because of the POS-integrated menu boards, marijuana dispensaries can match the look and feel of modern technology-driven retail. They also allow staff to focus on serving customers instead of updating multiple public-facing menus.”
Mvix is also developing integration with Baker, the leading customer relationship management software for the cannabis industry. Once that integration launches, more than 800 dispensaries currently using the Baker CRM will be able to manage their menu boards, inventory, POS and customer data from a single platform.