Atlanta-based NanoLumens, makers of custom-built indoor and outdoor LED displays for a variety of markets, announces its newest installation: a video wall at the Charlotte Douglas International Airport that features ever-changing “data sculptures.”
The installation is part of a $200 million renovation and expansion of the airport’s Concourse A. The nine-gate, 230,000-square foot addition includes the installation of NanoLumens’ ENGAGE series and Performance Series video walls, which feature renowned digital artist Refik Anadol’s unique “data sculptures.’ According to the company, the installation, dubbed “Interconnected,” is “part of a total commitment by the airport to reimagine modern travel through the eyes of compelling and immersive digital experiences.”
Frank Milesky of Malvern, Pennsylvania-based Cenero, the A/V integration firm who worked on the project, says that from the beginning, his company approached the video wall installation as a fusion of technology, art, and design.
“The goal here was to seamlessly integrate digital artwork that reflects the movement and traffic of the airport, essentially the airport’s data culture, into the architecture of the new concourse,” he says. “This install isn’t merely about displaying content, it’s about changing the entire passenger experience at Charlotte Douglas International Airport.”
The airport was originally considering projection technology for this project but decided instead to go with NanoLumens’ display technology.
“Once we picked Refik as the artist to do this project we presented the NanoLumens solutions to him and he immediately knew their displays would be perfect for this project and for his artwork,” says Marcus Mitchell, program director for the Arts & Science Council, the organization that ran the project on behalf of the airport.
The centerpiece video wall for Interconnected is a 2.5mm NanoLumens ENGAGE Series LED display that sits inside the airport’s Concourse A and stretches 140’ wide x 10’ high. Mitchell says the details surrounding exactly where that display was being placed played a major role in the decision to go with NanoLumens.
“The largest display runs down a big part of the new Concourse A which has windows lining the other side so it can also be seen by people driving past as well as walking up to the airport from the outside,” Mitchell says. “The fact that NanoLumens displays provide such a high definition image viewed up close, as well as the brightness to be seen outside by people in cars whizzing by, provided us with the greatest possible impact.”
He says that the company’s ENGAGE Series displays were an ideal solution because of the image quality, as well as the fact that they aren’t as heavy as typical displays and can be front-serviced. They also require no fans or air conditioning.
Cenero installed two additional 4.7mm NanoLumens Performance Series displays in oddly shaped corners in the gates located at the end of Concourse A that are also visible both inside and outside the airport. The trapezoid-shaped displays measure approximately 28’ × 15’ in one corner and 40’ × 19’ in the other.
Each of these displays also run 24 hours a day and are synchronized with the larger concourse display as each has its own distinct visual chapter.
“This video wall installation is grabbing travelers’ attention before they even enter the airport as it is clearly visible from the parking garage and street across from the new concourse,” says NanoLumens’ southeast regional sales director, Arch Nelson. “We have clearly moved beyond the days of what static signage can do and this project is a perfect marriage of Refik’s amazing digital artwork and the state-of-the-art display technology from NanoLumens.”
And the artist himself, Anadol, adds, “The artwork being displayed is constantly changing and evolving as it responds to the ever-changing flow of data, creating a living snapshot of the invisible patterns that surrounds us as we travel to, from, and within Charlotte Douglas International Airport.“
Some 44 million travelers move through Charlotte Douglas International Airport annually.
To watch a video of the display, click here.