New York City-based OUTFRONT Media, an out-of-home media company with more than 400,000 installations across the U.S., took an opportunity to celebrate World Pride Month recently by inviting Pride supporters to express themselves on one of the largest digital canvases in Times Square and throughout the New York City subway system.
For a week, people across the U.S. could take part in the company’s “Share Your Pride” social campaign. Pride supporters were encouraged to take selfie videos using OUTFRONT’s Media Pride Facebook Effect and include a personal message that would then be displayed across an OUTFRONT digital billboard in Times Square and throughout the city’s subway system during the World Pride closing ceremony on June 30.
“At OUTFRONT Media, we have the capability to influence, engage and interact with millions of people every day,” says Jason Kuperman, chief product experience officer at OUTFRONT Media. “We are always thinking about new ways to leverage powerful creative messaging through the use of emerging technology. With this campaign we’ve done just that by giving Pride supporters a unique creative outlet to express their love digitally and amplifying these messages of support to New Yorkers and beyond.”