Sensory Interactive outfits Bank of America Stadium with digital displays everywhere
Sensory Interactive spread out 200 LED and LCD screens of various sizes in all parts of the stadium' club level.

Featured Project: Sensory Interactive Makes Sure Panther Fans Don’t Miss a Minute of Action


Washington D.C.-based Sensory Interactive, which specializes in experiential digital platforms that may include LED walls, billboards and interactive kiosks, played a key role in a significant renovation that took place during the NFL’s off-season at Bank of America Stadium in Charlotte, North Carolina. The stadium is home to the NFL’s Carolina Panthers.

According to the company, as part of the renovation the stadium’s owners wanted a new digital media program for the stadium’s club-level restaurants, bars and concourses. Essentially, Sensory Interactive was charged with designing a layout of displays that would allow any club-level fan to leave their seat and not miss a minute of the action.

Sensory Interactive planned and implemented a program of more than 200 LED and LCD display installations, ranging in size from 40” LCDs to 6’ x 22’ LED video displays. This integrated display network delivers everything from live game feeds and news from around the league to concession menus at the food stands.

One key element of the design, the company says, was incorporating a custom “stadium feed” into the concourse, letting fans there watch the game in real-time through the club’s own in-house broadcast, as opposed to simply picking up a feed from whatever TV station is broadcasting the game.

The digital media assets and content in each club lounge support that lounge’s distinctive character. Some clubs emphasize a team-branded environment, for example, while others allow fans to catch up with games around the league, and some have a programming component, with stages for game-day entertainment or use during the week as an event space.

The project also upgraded the digital menu boards at concession areas on the club level, clarifying menu options and helping to speed service and decrease wait times.

To accomplish everything the stadium owners wanted, Sensory Interactive worked closely with the renovation’s architect, Wagner Murray Architects, and after evaluating several display manufacturers it chose New York City-based Sansi North America.

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