New York City-based SNA Displays, makers of LED lighting and LED digital video displays, announces its participation in the new Circa luxury residential towers in downtown Los Angeles.
The two 35-story towers are wrapped with three giant LED screens from SNA that cover an eight-story parking structure used by patrons of the adjacent L.A. Live and STAPLES Center facilities.
According to the company, these are the first screens of this size, common in Times Square in New York City, to be mounted in Los Angeles. The sprawling trio of displays measure 120’ wide x 66’ tall; 112’ wide x 53’ tall; and 85’ wide x 53’ tall. The screens comprise more than 18,000 square feet of exterior LEDs from SNA Displays, and feature a 10-millimeter pixel pitch and more than 17 million pixels. Their convex and concave design of the screens mirror the shape of the buildings.
SNA Displays says it chose Christie Terra, made by Cypress, California-based audio-visual company Christie, as the switching, scaling and signal extension solution for the LEDs’ 4K content. Terra consists of a lineup of transmitters, receivers and a controller, which represent an all-new AV solution for the transport, processing and control of audiovisual content, including 4K@60Hz video formats, over 10G Ethernet networks.
“The Circa screens will display a perse array of content 20 hours a day,” says Stewart Ives, director of systems at SNA Displays. “Located downtown across from the Staples Center, the screens are definitely high-profile. They just have to work, and Terra gives us the confidence that it will deliver screen content hour after hour on a daily basis.”
The Circa screens use a Terra Transmitter and Terra Receiver for each of the three screens plus one Terra Controller for the system. The control room is located four floors up from the content distribution room on the lower level of the parking deck. Utility 1G network ports on the Terra receivers are also being used to supply local control connections. This avoids the need for another network cable to be run to each endpoint
Logan, Utah-based YESCO, a U.S. custom signage integrator, partnered with SNA Displays for fabrication and installation of all secondary steel structural components along with the installation and integration of the electronics for all digital assets.
In addition to showcasing the property’s residential units, the huge digital platform will promote commercial tenants and certain nearby businesses. With concerts, conventions and other well-attended venues, the area in and around the Circa property draws more than 6 million visitors annually.