Float Hybrid specializes in the unusual
This image of the Ghirardelli factory is actually composed of the head shots of the company's hundreds of employees.

Featured Project: Sweet Signage That is Not as it Appears

San Francisco-based Float Hybrid, an audio-visual “interactive experience” company that primarily serves the retail and entertainment markets, was recently engaged by fellow San Francisco company Ghirardelli—the chocolate makers—to assist in creating something memorable for its annual company-wide conference.

The confectioner told Float that it wanted to deliver a message to its employees that they are the lifeblood of the business, and it’s because of them the company “makes life a bite better."

The agency came up with an idea to create a photo mosaic that would be composed of photos of the hundreds of employees that drive the company’s success. The mosaic was featured at Ghirardelli’s annual company conference where all employees were given the opportunity to place their photo onto the mosaic. The final nine mosaic photos were applied by a representative from each of the nine major business departments, showcasing the value each brings to the company’s success.

To watch a short video about the creation of the sign, click here.

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