UK-based digital signage company Espirit Digital, which makes indoor and outdoor signage, screens and videowalls, announces that it was selected to provide digital solutions for the upscale One Tower Bridge residential development in London, built on the banks of the Thames River. The installation included one single-sided 55” outdoor totem; a single-sided 46” outdoor totem; and a double-sided 46” Outdoor Totem.
Berkeley Homes, developers of the site, wanted a digital wayfinding solution which complemented the existing static totems in place. They’re designed to help the public find key locations in Tower Bridge, such as the restaurants and bars. as well as displaying restaurant promotions and general information to the public.
The outdoor totems feature Samsung high bright full outdoor weatherproof screens with a touch infrared overlay. The units are also 4G and so content can be updated remotely 24/7 through the custom-built CMS platform Esprit provided Berkeley Homes. The units stand at over 2 meters —6 ½’—high and are well lit both at night and during the day.