Las Vegas-based Victory Hill, which describes itself as an exhibition production and distribution company, announces that it will have the second-largest LED display on the Las Vegas Strip, along Las Vegas Boulevard.
Scheduled for completion in early 2020 at the Treasure Island Resort & Casino, the curved display measures 45’ high and more than 175’ long. It’s being built by Media Resources and High Impact Signs and will replace the iconic Marvel’s Avengers Station static sign.
Victory Hill is a subsidiary of Cityneon Holdings, and the Cityneon Project Team has been planning the sign for three years, and it will use the latest 5k+ media display technology, the company says.
The display will be supported with real-time monitoring and alerts offering a very high level of performance for advertisers, providing the opportunity to share messaging with the millions of passengers that drive and walk by the heavily traveled intersection.
"This project is three years in the making. We are delivering, yet again, on another promise we made when we first opened the Marvel’s Avengers Station exhibition in 2016 at Treasure Island in Las Vegas. This is a break-through opportunity for Victory Hill Exhibitions that will provide a fresh, new and immediate incremental revenue stream for our company," says Ron Tan, executive chairman and group CEO of Cityneon Holdings. “The second largest curved LED screen in Las Vegas, the display will provide untapped potential for advertisers to share their brand and messages with the 45 million annual visitors who travel into and along the Las Vegas Strip.”
Big Outdoor, with offices in Los Angeles, Dallas and New York, is chosen as the media partner to handle the sales and marketing for the screen. Big Outdoor owns and operates iconic OOH signage nationwide and continues to expand their digital signage footprint in high profile urban areas, the company says.