Vision Sign and Daktronics partner on upgrading marquees at four Las Vegas landmarks.
Vision Sign and Daktronics partner on upgrading marquees at four Las Vegas landmarks.

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Brookings, South Dakota-based LED display manufacturer Daktronics recently teamed up with Las Vegas-based Vision Sign Inc., a full-service sign and graphics shop founded in 1996, to re-do the marquee displays at several Caesars Entertainment-owned properties in Las Vegas.

The two companies partnered on the installation of more than 21,000 square feet of LED video displays at four high-profile resorts.

At Planet Hollywood Resort & Casino, a large marquee pylon display and an exterior building-mounted display were installed. The marquee display measures 76’ x 101’ with a continuous curve around one side to create a double-sided feature. The other exterior display is mounted to the building’s façade with a barrel curvature. It measures 57’ x 34’. 

At Harrah’s Las Vegas, a four-sided marquee featuring 15HD technology on all four sides and measuring approximately 49’ x 65’ provides a dramatic upgrade to its predecessor, according to the companies. At the top of the marquee, a Harrah's channel logo display is lit with the help of Daktronics 35-millimeter freeform LED elements, which populate the approximately 6 ½’ x 24’ display.

In addition, Harrah's Las Vegas north entrance features two wall-mounted screens. A 10-millimeter screen measuring approximately 7’ x 44’ is positioned beneath a 15HD display measuring approximately 33’ x 44’.

At the company’s flagship Caesars Palace, the marquee was also revamped with the static and digital screens trading positions. The marquee now features two new sides of large 15HD video, each measuring 32’ x 44’.

And at Paris Las Vegas, the new video displays consist of three sides, each measuring approximately 26’ x 37’. Daktronics 15HD video technology replaced the previous stationary flex faces inside the ‘basket’ beneath the iconic Paris balloon monument marquee. The new displays are visible from all angles of the Las Vegas Strip to cars driving by and pedestrians walking on either side of the street.

“As a leading custom sign integration provider serving Las Vegas, we are pleased to announce our involvement with Caesars Entertainment and Daktronics,” says Vision Sign president and general manager, Ed Wasserman. “Vision was selected to design, engineer, fabricate and install all primary and secondary steel structure components along with installing all electronics for all of the digital assets for the new LED video marquees.”

And itself no stranger to Vegas, Daktronics’ first Las Vegas installation was in 1984 at Caesars Palace. Since then, the company has installed more than 250 LED displays in the Las Vegas area.

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