Euless, Texas-based full service sign and graphics company Federal Heath announces that it has been awarded the contract to deliver the interior digital messaging system for La Crosse, Wisconsin-based Kwik Trip, a multi-state convenience store chain.
The contract, which covers more than 600 stores, will consist of a content management system and hardware that includes 8 to 12 screens per location. According to Federal Heath, the screens will be strategically placed throughout the store, including the roller grill, beer cooler, register, and beverage bar. Using the CMS, the signage will allow Kwik Trip to more effectively merchandise their product offerings while delivering an enhanced customer experience with animations, dayparting, community recognition and more, the company says.
“It’s a significant project that will positively impact all of our stores across Wisconsin, Minnesota and Iowa,” says Mark Meisner, director of marketing for Kwik Trip. “Account executive, Greg Root, and account manager, Alaina Luciano, have been great partners and we have been pleased with the initial roll out. Federal Heath provided a wealth of digital display knowledge, expertise and communication which convinced us to move forward with their solution. Our goal is to now have digital display in all 600-plus stores by October 1st, 2019.”
The cloud-based software controlling the digital screens allows Kwik Trip to centrally manage and inform their screens anytime, anywhere, from its corporate headquarters.