Keith and Ashley Steele

Fort Worth’s PSD Ink Celebrates a Quarter-Century


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Full-service sign and wraps shop PSD Ink in Fort Worth, Texas, is celebrating 25 years in business in 2018.

Keith Steele founded the company in 1993, when he was just 21, as an offset printing business. The early days were spent doing business cards, letterhead, brochures and the like, he says, but the first couple of years were rough. One too many slow patches led him to take up doing signage, which bolstered his bottom line, he says.

From there he went into vehicle graphics, doing lettering, pinstriping, etc. until, in 2007, he began doing vehicle wraps. Today, wraps make up about 80 percent of his revenue, says Steele, now 47.

Ashley Steele, Keith’s wife, is a 50-50 owner in the business and has been with him from the beginning.

PSD Ink employs two full-time installers and three full-time graphic designers, and in 2016 moved into a new building where the company now occupies 6,000 square feet.

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