New York City-based Captivate, a location-based digital video network, has been tapped by whiskey maker Jack Daniel's Gentleman Jack brand of aged Tennessee whiskey on an ad campaign targeting young entrepreneurs at work.
The two companies are launching Small Business Spotlight, a 15-week custom-content series highlighting successful startup companies and celebrating the entrepreneurs that launch them. Captivate viewers will be encouraged to participate via Twitter by sharing their successful startup story using the hashtag #SmallBiz for a chance to be featured on the network.
Using Captivate’s network of 10,000 elevator and lobby screens in more than 1,600 offices around the U.S., Small Business Spotlight will be airing only from 3-7 p.m., when the workday is coming to an end and people are in more of a social mindset, the companies say.
“Gentleman Jack has partnered with Captivate to celebrate the entrepreneurial spirit of both its founder, Jack Daniel, and of the modern businessperson,” says Ana Kornegay, Gentleman Jack’s brand director. “We are excited about the opportunity to share stories of innovative new ventures and the history of our double mellowed Tennessee whiskey.”