GMC and SundaySky Team Up on Personalized Customer Videos


Boston-based GMC Software, a maker of customer communications management software, is teaming up with Switzerland-based SundaySky, designers of a personalized business engagement platform, to offer that company’s SmartVideo technology for customers designing communications using GMC’s Inspire software.

SundaySky's SmartVideo technology offers personalized, real-time video experiences designed to welcome new customers, explain processes and deliver customer support messages to the consumer. The result, the company says, is an enhanced digital experience and deeper customer loyalty. The technology is already in use by top U.S. brands, including AT&T, Comcast and Allstate, which are powering their personalized customer acquisition and retention strategies with SmartVideo.

“Joint customers of GMC and SundaySky are now able to enable personalized video to existing and new content streams using a simple drag-and-drop from within GMC Inspire,” says Scott Draeger, vice president of product marketing at GMC Software. “This capability provides a seamless customer experience, allowing enterprises to enable personalized video as a new communication channel while maintaining consistency in branding, messaging and compliance.”

Marketing and customer service leaders are increasingly turning toward personalized video to help push new services to existing customers, enhance the engagement process for new customers and increase overall satisfaction.

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