Emigsville, Pennsylvania-based Herculite, which makes vinyl-laminated fabric products, announces a new brand communications program in support of its Bantex digital media product line, used for digital inkjet printing of vinyl banners and signs.
The program includes a new Bantex brand identity, realignment of product offerings, a new website, collateral materials, sales training for distributors and new product development. Also included in the program is a new distributor stocking program, Bantex Partners.
“The Bantex product line is engineered and manufactured specifically for exceptional color and image clarity and enhanced production efficiency for vinyl banners and signs created with digital inkjet printers,” says Craig Zola, vice president of marketing and distribution for Herculite. “The brand support program we’re launching for Bantex was created to support and enhance our distributor network and to better inform end users of the advantages of using Bantex digital media.”
The Bantex brand identity program includes a new logo emphasizing what the company calls its trademarked “Bantex ColorSure Technology,” a phrase meant to encompass how Bantex materials are designed and manufactured for color and image quality. Key features of Bantex ColorSure Technology include U.S.-sourced raw materials and a proprietary composite technology that incorporates superior chemistry and micro-texturing on the surface for enhanced color and image quality, according to the company.
In March, Herculite realigned and expanded its Bantex digital media team with the naming of Bill Foster as Bantex national sales manager; and Dan Dix, a 30-year veteran of the industry who was instrumental in forming the Bantex distribution network, taking on a new position as business manager of product development and innovation.