HP Enters Wallcoverings Market


Hewlett-Packard announces its entrance into the wallcoverings market with the launch of HP WallArt Solution at the recent Heimtexil 2013 trade show in Frankfurt, Germany. The HP WallArt Solution is a cloud-based web service that simplifies the design, visualization and production of customized wallcoverings.

The HP WallArt Solution enables the designer to enter precise room dimensions and easily work around windows and doors, giving designers more time to spend creating with an automated measurement process. The design, file preparation and software for WallArt Solutions was created in partnership with AVA CAD/CAM Group Ltd., Macclesfield (UK), a developer of CAD/CAM software solutions for printed wallpaper, decorative textile, fashion, and flooring applications.

Other components of HP’s wallcovering solution includes a wide range of compatible wall decoration media from HP and partners, HPs Designjet L26500 and L28500 latex printer series for medium/short runs; the HP Scitex LX600 and LX850 industrial printer line for high-volume, on-demand wallcovering production; and the new XLD 170 WP automated cutting device from partner Fotoba International which is designed specifically for cutting wallcovering panels.

For more information on the HP WallArt Solution, visit www.hp.com/go/wallart.

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