Palo Alto, Calif.-based Hewlett-Packard has opened a 60,000-square-foot experience center to showcase its graphic arts portfolio and educate customers about new opportunities made possible by digital color printing solutions.
Housed in newly renovated space at HP’s Alpharetta, Ga., campus in metro Atlanta, the Graphic Arts Experience Center is a sales hub and world-class training facility for graphic arts customers and prospects throughout the Americas region.
Visitors can see their challenging jobs completed using solutions from HP and members of the HP Graphics Solutions Partner program in the Experience Center’s real-world production-floor environment. The site also will host educational workshops on marketing, print business management and other subjects.
The new Graphic Arts Experience Center will include solutions for the commercial, direct mail, technical, publishing, signage, labeling, packaging and pro-photography printing markets, including: HP and HP Scitex printers, HP Indigo equipment, HP workflow software and specialty promotional and web offset system. HP plans to add an HP T200 Color Inkjet Web Press to the Graphic Arts Experience Center later this year. Information on visiting the HP Graphic Arts Experience Center is available at www.hp.com/go/graphicartsexperience.