The Alexandria, Virginia-based International Digital Enterprise Alliance, better known as Idealliance, announces a new global packaging supply chain printer facility audit certification program. The certification is called BrandQ Certified Supply Chain Facility.
BrandQ Certified Supply Chain certification is a third-party assessment that examines key aspects of a facility, such as process capability, performance, process control, color management, ISO Standards, proof and press alignment, spot color rendering, pre-media capabilities, G7 calibration, and includes detailed reports and analysis. In addition to enabling brand communication, BrandQ provides a snapshot of the suppliers and how they meet brand needs.
Earning and retaining credentials is a must for anyone providing printing and packaging that serves the consumer packaged goods market, according to Idealliance, which adds that this elite status demonstrates to brands and brand owners that a packaging and printing facility meets the highest quality standards.
The nonprofit says the certification was designed to be clear, concise, and affordable, and to enable communication so that brand owners know what to ask for, what to evaluate, how to evaluate it, as well as validation. The certification is designed with a low cost of entry in contrast to existing programs that are cumbersome, put a stranglehold on printers, and do not provide an efficient nor effective way for brands to assess the supply chain, according to Idealliance.