Idealliance Offers Management Program for Current and Future Industry Leaders


The Alexandria, Virginia-based International Digital Enterprise Alliance, better known as Idealliance, announces a new strategic management program that it says will help sharpen the management skills needed by current and future business leaders in the sign and graphics industries.

According to the nonprofit, the new program is a unique industry initiative that brings together the association’s long-standing CEO Roundtable for current company leaders and its NexGen Leaders Program for up-and-coming executives.

“One word describes our industry—change,” says Idealliance president and CEO David Steinhardt. “To navigate the future, industry executives and the next generation of leaders—whether owner-operated business entrepreneurs or mid-to-large company executives—require management and leadership development with their peers.

“The leaders of the future face new demands as the graphic communications industry undergoes transformation in every area, from its customers and technology to its services and staffing. A transforming industry presents significant challenges, but it also opens up new opportunities for those prepared to create and manage them—and fully preparing today’s and tomorrow’s leaders is the objective of our new Strategic Management Program.”

The two-year program curriculum features three in-person seminars annually, with instruction in every aspect of company leadership, from personal leadership skills to executive management of technology, sales, company culture, human resources, finance, and change. Noted experts in various disciplines will lead and provide training on specific units, and industry leaders and practitioners will be invited to present case studies that illustrate core knowledge and demonstrate real-world industry applications.

“In the past, sessions of CEO Roundtable and NexGen Leaders were held separately, but our new program now brings the groups together at the same location and during the same time,” says Steinhardt. “This will open opportunities for informal networking and cross-pollination of ideas and insights from the differing viewpoints of each group, while breakout sessions will enable CEO and NexGen participants to focus on their distinct needs.”

The first session was held in May and the other two are September 11-12 and November 7-8. Registration fee (through June 30) for Idealliance members is $850 per session for new NexGen Leader participants (non-members: $1,150) and $950 for new CEO participants (non-members: $1,300).

For more information about the Idealliance Strategic Management Program, visit https://www.idealliance.org/strategic-management-program or contact Steinhardt at (703) 837-1066 or dsteinhardt@idealliance.org.

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