Los Angeles-based Jukin Media, which licenses user-generated video for use in third-party applications, announces a partnership with Chicago-based UPshow, which operates a customer engagement platform called Social TV that it licenses to fitness and health care facilities, bars and restaurants and other public locations.
Through the partnership, content provided by Jukin Media will be delivered through UPshow’s network. Jukin Media’s video content is branded as People Are Awesome, FailArmy, The Pet Collective, Poke My Heart and Jukin Video. This content will now be broadcast in such outlets as Crunch Fitness, Buffalo Wild Wings, Sky Zone, and ATI Physical Therapy, among other of UPshow’s customers.
Aside from the entertaining videos, screens will also features promotions and app downloads, among other things.
“UPshow’s consumer engagement marketing platform provides businesses with entertaining and promotional content, so partnering with Jukin, one of the world’s most watched video content providers, is a natural fit,” says Adam Hirsen, CEO and co-founder of UPshow.
Adds, Jonathan Skogmo, founder and CEO of Jukin, “We’re thrilled that our brands’ 180-plus million social media followers will be able to view their favorite social content in thousands of locations across the country.”