Pittsford, New York-based Kernow North America, the U.S. division of the England-based company that makes digital media coatings targeting a variety of industries and applications, including wide-format aqueous printers, announces the appointment of John Parsons as its new national sales manager.
His new company says Parsons brings to Kernow a wealth of knowledge and extensive sales development expertise in the specialty print media market, having spent 13 years in the digital print segment and more than 30 years in the printing industry.
“We are thrilled that John has joined our team,” says Bosy Colak, president of Kernow North America. “Enhancing our organization with the addition of an accomplished and experienced sales professional like John aligns with our proven commitment to be a leader in the digital synthetic substrates category.”
John’s position will focus on more face-to-face interactions with customers, printers and end users nationwide to coordinate and execute sales strategies, targeted marketing initiatives and new product developments along with in-depth training programs, the company says.