Chinese electronics manufacturer Leyard, a maker of LED products including digital signage displays and lighting, announces that Thorsten Lipp has been appointed its chief operating officer and is also serving as acting CEO of Leyard Europe and its companies, Planar, eyevis and Teracue.
Lipp joined Leyard in November 2018 as COO of Leyard Europe. Previously, Lipp served as a member of the executive board of Production Resource Group Germany, a global supplier of technology and services for live events and entertainment. He was responsible for the corporate events and trade fairs segment, in addition to leading PRG’s Lab unit. Lipp was also co-founder and managing director of XL Solutions (part of the XL Video Group), which was acquired by PRG in 2015.
“We are delighted to have Thorsten leading our EMEA business, bringing with him more than a dozen years of AV industry leadership and expertise across myriad customer markets,” says the chairman of Leyard International, Zach Zhang. “In his role, Thorsten will lead operations, sales, marketing and support in the region, which will utilize his experience in segments ranging from live events and entertainment, corporate events, sports, automotive and more.”
Lipp’s appointment enhances the company’s expansion in Europe, which includes a 33,500-square-foot factory in Prešov, Slovakia factory, which opened in 2017. That facility is now making some of the company’s LED products, which were previously exclusively in the company's Chinese factory.