Germany-based GMG, a developer and supplier of high-end color management software solutions with U.S. headquarters in Hingham, Massachusetts, announces that Marc Levine has joined the company’s U.S. arm as director of business development.
As the newest member of GMG Americas’ senior management team, Levine will be working to expand its technology into dealers and end users across all marketing segments.
According to his new company, Levine has nearly 25 years of experience selling, supporting, developing and driving business on products that are built on color across different print verticals, including wide-format printing, commercial printing and packaging. He has worked for and with several technology and service companies.
Levine most recently comes from Schawk, where he was director of the enterprise print quality program. At Schawk, Marc was focused on packaging—helping brands to optimize their packaging color on-shelf and to produce more consistent and durable brand equity. He also managed a team of experts focused on implementing best practices and standardization. Previously, Levine was director of business development at the Color Management Group, where he worked with manufacturer partners, resellers and customers on strategic sales and marketing programs to improve business performance based around color technology products. Levine also held technical and sales roles of increasing responsibility at X-Rite Inc. and at NUR Macroprinters.
Levine is also a published author and regular contributor to the industry through groups such as Idealliance Print Properties, GMG says.
“With Marc, the first word that comes to mind is credibility; he has enormous respect amongst his peers and colleagues. Certainly, he has the gravitas to persuasively communicate the GMG value proposition across any organization,” says Joe Varone, GMG Americas’ president. “Marc has a great ability to take technical gaps in products, customer and market needs and build the appropriate solutions to deliver maximum value. With this talent, he will help to build new marketing campaigns speaking the language of color with expert fluency, proper talk tracks, targeted to the right people, and to the correct marketing segments. His breadth of capabilities will help take us to the next level.”
Levine can be reached at firstname.lastname@example.org.