San Diego-based inkjeet technology company Memjet announces the hiring of Marc Johnson as its new global director of product marketing.
In this role, Johnson will be managing the development and implementation of marketing strategies for the company and its OEM partners, and will oversee product development, competitive analysis and strategic planning.
Johnson comes to Memjet from HP, where he had held a variety of leadership roles. His work experience spans more than 25 years in the printing industry.
“Rather than selling and marketing printing technology, my previous roles focused on how companies can use print to advance their business goals,” says Johnson. “I accomplished this by asking questions: ‘What does the end user need? What are their biggest challenges? How can we solve their problems?’ By digging deeper into the needs of the customers who are specifying and buying print, and proactively listening to the answers, we developed programs and technical solutions that expanded the use of digital printing, grew page volumes and made our customers—and their customers—successful. I’m a firm believer in the power of print and how vibrant our industry can be, especially when we embrace groundbreaking technologies.
“At Memjet, I am looking forward to creating an even richer conversation. “It is critical that our work supports both the OEM partner and its end-user customers. By listening to the requirements and business goals of all stakeholders, we will be able to develop technology and solutions that not only work well for the OEM partner and its customers, but help advance the printing industry as a whole.”
Johnson’s role with Memjet will also including being responsible for providing market feedback that guides the development and adoption of Memjet’s DuraLink technology. He will also work closely with OEM partners and develop market strategies for creating and deploying DuraLink-powered presses that serve the packaging, commercial and industrial printing markets.
Before his work at HP, Johnson held marketing and product management roles with Kodak, Presstek, Scitex, and Varityper.
“Memjet technology is being adopted by a growing list of OEM partners that service a variety of print markets,” says Kevin Shimamoto, chief marketing officer at Memjet. “Marc’s extensive knowledge of the digital printing industry, combined with his creative approach to market development, provide Memjet with a unique resource that can support the growth of our company and the success of our OEM partners for today and well into the future.”