New York based-Mesmerize, the newly rebranded company comprised of what used to be Bright Media Group, Mesmerize Marketing and Clean Zone Marketing, announces that it has entered a new strategic partnership with Pharmacy Health Network, the only out-of-home digital network dedicated to retail pharmacies. Mesmerize is now the exclusive sales and marketing representative for PHN.
Together, the two companies will continue to educate and advertise to patients at key point-of-care locations, including doctors’ offices, pharmacies, and community-based organizations. With PHN’s leading digital technology and Mesmerize’s relationships with key advertisers and advertising agencies, the partnership will better deliver patient engagement at critical points throughout the patient journey, the companies say.
“Mesmerize is proud to be working with Pharmacy Health Network, a tech-forward healthcare advertising company that will help launch us into the digital space with their 1,200-plus screens,” says Gregory Leibert, CEO of Mesmerize.
Through Mesmerize, PHN and their client partners will now have a consistent team for planning and buying media. The exclusive partnership will help bring more engaging and educational wellness content to the nearly 3 million monthly consumers PHN already reaches.
“The Pharmacy Health Network team will be working in the background for seamless execution as we continue to grow our footprint of retail pharmacy locations, manage industry-leading ad technology and create new location-based experiences such as our digital shelf talkers and interactive product coach, HealthTouch,” says Ian Stone, president and chief experience officer of Respario, PHN’s parent company.