NAStar Inc. Awarded Patent Focused on Retail Signage Product

Middleton, Wisconsin-based NAStar, a manufacturer of specialty pressure sensitive label materials for a variety of applications, including retail signage and other promotional products, announces that it has been awarded a U.S. patent for a pressure sensitive label construction of two face stocks with no liner.

The patent covers a pressure sensitive two-ply laminate formed using alternate patterns of release and adhesive on the back of each face stock, allowing the adhesive to be transferred from one face side where it becomes anchored to both sides of the product that, when separated from each other by the user, provides for two individual labels or individual sets of labels. The labels can be paper, film or latex impregnated, with removable or permanent adhesives, and be conventionally or digitally printed. Individual tags are created by cutting, die cutting, perforating, scoring, sheeting, or guillotine cutting.

According to the company, its Dual-Faced Labeling Systems technology provides the opportunity to produce a pressure sensitive shelf tag product with alternating adhesive and release patterns that hold the labels together until the retailer is ready to apply them to shelving. Shelf labeling at retailers, especially supermarkets, is a major part of a store’s marketing budget, NAStar says, and its newly patented product reduces production time and shipping costs.

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