Itasca, Ill.-based NEC Display Solutions of America, a leading stand-alone provider of commercial large-format LCD digital signage displays and projector solutions, announces a partnership with business and Chicago-based technology consulting services provider Project Leadership Associates (PLA) to develop VUKUNET, a universal advertising platform powered by NEC that connects digital out-of-home networks (DOOH) with ad revenue.
VUKUNET is a Web-based system that provides a centralized, automated place for network owners to connect their screens to advertisers looking to book digital place-based media. PLA collaborated with NEC in the development of VUKUNET, which is available for free to network operators. VUKUNET is powered by a patent-pending technology which allows advertisers to send content to any screen regardless of what content management software the network is using. As an added benefit, NEC is also offering free content management software with the VUKUNET platform.