Gallery Digital signage inside the historic Robert Treat Hotel in Newark, New Jersey.

New Jersey Real Estate Developer Uses Digital Signage to Enhance Properties

The Berger Organization, a privately held real estate development company based in Newark, New Jersey, has chosen to modernize several of its properties in that city using digital signage.

The company chose Fairfield, New Jersey-based Gallery Digital Signage Solutions to replace its existing static sign directories in four locations around Military Park in downtown Newark.

A custom installer worked with Gallery Digital’s designers and consultants to create unique directory solutions:

  • They refit an existing bronze framed sign at the 250,000-square-foot Military Park Building.
  • They created a custom-sized digital directory at the 128,000-square-foot Robert Treat Center.
  • They installed several in-wall displays at the historic Robert Treat Hotel.
  • They installed two free-standing kiosk directories at the 500,000-square-foot 33 Washington Street office building.

“We are very pleased with the outcome,” says Miles Berger, chairman and CEO of The Berger Organization. “Working with the Gallery Digital Signage product has successfully modernized our on-premise signage and enhanced the experience at these office and hospitality properties for our tenants and guests.”

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