Next Idealliance BrandQ Webinar Focused on the Importance of G7 in Digital Printing

Next Idealliance BrandQ Webinar Focused on the Importance of G7 in Digital Printing


The Alexandria, Virginia-based International Digital Enterprise Alliance, better known as Idealliance, announces the next in its series of free BrandQ webinars—this one is Friday, March 6, and will be focused on the importance of using G7 standards in digital printing.

“You may have heard the myth that G7 doesn’t matter for digital print ‘because you can do it all with ICC profiles,’” writes the nonprofit in its announcement of the webinar. “This is one of the biggest misstatements in the industry.”

It goes on to say that when it comes to digital printing, understanding technology automation is critical including: color matching, the ability to share workflows with embedded OEM software, spot color reproduction and—most critically—the digital press capability and tolerance expectations.

G7 standardization works across all print technologies regardless of inks or substrates, Idealiance says. It provides one file, one separation, one calibration, one aim point and one  visually similar appearance, it says.

Webinar topics will include:

  • How digital print providers and brands around the world depend on G7 to power their workflows and supply chains.
  • How G7 dramatically increases efficiencies, reduces waste and drives profitability.
  • How print buyers use G7 to control and specify print.
  • Ways G7 is used when the gamut is bigger than traditional print standards.
  • How G7 supercharges an ICC workflow.

Idealliance says those interested should register even if they can’t attend live. All registrants receive a recording of the webinar even if they are unable to attend.

The webinar is Friday, March 6, from 2-3 Eastern, 11-noon Pacific, and will be moderated by Timothy Baechle, the CEO of Idealliance; and Ron Ellis, brand expert and chairman of the Idealliance Print Properties & Colorimetric Council. Click here to register.

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