Woodridge, Illinois-based exhibit display company Nimlok, a division of Orbus Exhibit & Display Group, announces the release of its new “Trade Show ROI Playbook” for use as a resource for trade show, event and meeting planners.
The new playbook is meant to help guide planners and improve their overall return on event investment. The Trade Show ROI Playbook provides concise and actionable strategies for improving event return on investment, including methods for choosing the right event, calculating event potential and setting, meeting and measuring overall goals.
The guide is part of a library of trade show planning tools offered by the company. To view all of Nimlok’s educational materials visit www.nimlok.com/learning-center.