Irvine, California-based OSI Creative, a designer of custom packaging, point-of-purchase and point-of-sale displays and promotional items, announces that it has received a Gold Outstanding Merchandising Achievement award from a trade association that covers the retail industry.
Shop! Association, a nonprofit trade association representing the retail industry, awarded the OMA to OSI Creative for its Kawasaki Vulcan S Ergo-Fit permanent display for Kawasaki dealerships.
The rideable Kawasaki Vulcan S Ergo-Fit display features a Vulcan S motorcycle with an adjustable seat, foot pegs and hand grips to demonstrate the customizations available on the motorcycle. Customers are able to sit on the motorcycle and test the Ergo-Fit pieces for sizing. By incorporating all three sizes available on the Vulcan S in one creative permanent display, Kawasaki is able to ensure customers are fitted properly for their bike in order to eliminate extra labor for size adjustments. The comprehensive display also saves floor space, which can be used for additional inventory. The interactive display helped to increase sales as potential buyers interacted more with the Vulcan S motorcycle due to the ability to test its features, according to Shop!