New York-based OUTFRONT Media, an out-of-home media company whose assets include billboard, transit and digital properties in more than 400,000 installations throughout the U.S., announces that it has extended its partnership with the Washington Metropolitan Area Transit Authority to deploy its ON Smart Media platform at the entrance/exit way of the Green Line’s Navy Yard station.
OUTFRONT’s ON Smart Media platform is designed to improve passenger communication and offer advertising partners a cutting-edge platform for their content. The digital displays show 15-second visual-only ads that alternate with real-time customer information such as train arrival and departure times, station maps and area maps with dynamic navigational guides.
By using the platform, advertisers can reach an average of 400,000-plus Metro riders passing through the Navy Yard station each month. The new digital screens are part of Metro's ongoing effort to maximize non-farebox revenue and help keep fares stable for its riders.
The Navy Yard sits a short distance from Nationals Park, where the Washington Nationals Major League Baseball team plays.
Aside from installations across the U.S., OUTFRONT Media also operates in Canada, Mexico and throughout South America.