New York City-based OUTFRONT Media, an out-of-home media company with more than 400,000 installations across the U.S., announces that it has been awarded the advertising franchise for the Washington (D.C.) Metropolitan Area Transit Authority.
The company has had the current contract to handle the advertising for the authority since 2014. This new contract begins in July and includes an intial 10-year term and two subsequent five-year extensions at the authority’s option.
Washington D.C. is the sixth largest market in the U.S., according to Nielsen Media Research. The WMATA network consists of 1,100 railcars and 1,648 buses and supported 295 million passenger trips in 2018.
“We are excited to be continuing our successful partnership with WMATA, and the addition of 1,500 new Liveboard digital displays to the Metrorail system will enhance both the ridership experience and the advertising opportunities,” says Jeremy Male, chairman and CEO of OUTFRONT Media. “Washington D.C. is an extremely important and technologically forward market, and this digital expansion complements similar media networks in New York City, Boston, Minneapolis and San Francisco. We look forward to growing this important resource for WMATA and its customers.”