Mississauga, Ontario, Canada-based PATTISON Outdoor, an out-of-home advertising company, announces the selection of Broadsign International, a maker of automated digital software for the digital signage industry, to provide a suite of software tools for its network of screens.
The companies say the tools are designed to optimize operational efficiency and yield on more than 4,000 programmatically-enabled screens across PATTISON’s network.
Broadsign’s software will be automating the delivery of targeted content to PATTISON’s screens; while Broadsign Direct software will also be incorporated to enable real-time inventory availability and booking for PATTISON’s sales teams and to help optimize network yield. Finally, all screens, which are currently connected to Broadsign’s Campsite digital OOH exchange, will also integrate with the Broadsign Reach programmatic platform.
“PATTISON is a force in the Canadian OOH space, and we’re excited to see how Broadsign’s experience in network optimization, automation, and programmatic selling can help them further realize their network’s potential,” says Maarten Dollevoet, senior vice president of sales for Broadsign.