Priority Sign Inc. Rebrands to Priority


Sheboygan, Wisconsin-based Priority Sign Inc. announces the rebranding of its company to “Priority.” The rebrand includes a new logo and website and the company says it is a better reflection of the expanded products and services it now offers.

Priority has more than 20 years experience in the sign industry. As it has grown to now nine offices in the United States with 230,000 square feet of manufacturing space, the company has broadened its offerings to become a global brand implementation company, offering project management, construction design and installation. It also offers interior and exterior lighting of all types.

“In recent years the marketplace has evolved, and our customers are seeking a more comprehensive delivery of their brand in physical spaces,” says Andy Dykstra, Priority’s president. “Companies have grown to rely on us for turnkey brand implementation. When we help a customer develop the physical expression of their brand, we have been implementing programs that include a broader range of products and services including exterior and interior signage, vinyl graphics, digital signage, wayfinding programs, painting, fixtures, and lighting.”

Along with the new name, logo and website, the company also has a new tagline: “We Make Brands Speak.”

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