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Cleveland-based The Rogers Co., the exclusive distributor in the Cleveland area for Woodridge, Illinois-based exhibit display company Nimlok, announces the successful completion of its “Changing Minds” exhibit displayed in the Cleveland Public Library’s Louis Stokes Wing.
More than 36,000 people viewed the exhibit while it was open, from Sept. 2-Oct. 28. In addition, a smaller traveling exhibit toured seven Cleveland library branch locations, bringing the initiative added exposure.
According to The Rogers Co., Changing Minds is a Cleveland metropolitan school system initiative to dispel myths, break down barriers and re-picture education in Cleveland. The Rogers Company partnered with design firm Nesnadny + Schwartz to design, build and install the exhibit, which used photography and multimedia to illustrate the passion, concentration and dedication of students, faculty and families that make up the Cleveland metropolitan school system.
“Our goal—and the goal of the Changing Minds initiative—was to bring these beautiful pieces of photography to a wider audience,” says Rick Busby, president of The Rogers Co. “The Cleveland Public Library would certainly draw that larger audience, so our focus was to design an exhibit that could showcase Changing Minds efficiently and memorably to large crowds.”
The exhibit was built in a lower atrium in the Louis Stokes Wing of the library. That area serves as a crossroads for those passing between the new and historic wings of the library, giving Changing Minds added exposure from passersby on the elevated balconies. Creative graphic design and integrated projectors allowed visitors to experience the exhibit from above as well as on the ground.
“We really thought about the visitors when designing this exhibit,” said Busby. “The exhibit could engage people from above and attract them down into the space when they might have simply passed it by otherwise.”
To read more about Changing Minds, click HERE.