Roland Contest Winner Gets VIP NASCAR Treatment


Not many NASCAR fans get to spend time behind the scenes at a major racing group campus, rub elbows with star drivers like Kevin Harvick and Jeff Burton, and watch Sprint Cup Series action from the best seats in the house at Charlotte Motor Speedway. This, however, is exactly what Mark Caron and his wife Tera experienced after winning the Roland Race Experience Challenge, a contest held recently by Irvine, Calif.-based digital printing manufacturer Roland DGA.

Caron, owner of MHC Sign & Design, Payson, Utah won the Roland Race Experience Challenge back in August for his testimonial judged “most compelling” of all contest entries submitted at Roland’s Restyling “Born to Wrap” Facebook page. The Grand Prize included an all-expense paid trip to North Carolina, tickets to two Sprint Cup events, a VIP tour of the Richard Childress Racing (RCR) team graphics facility, and the opportunity to meet some of the legends of the sport. The racing fan’s dream trip became reality for the couple in mid-October, when they boarded a jet bound for Charlotte.

“We have always been huge NASCAR fans,” says Caron, “but we never thought we’d have a chance to actually attend the races in Charlotte, let alone meet some of the world’s top pros. We also had the privilege of touring the Richard Childress Graphics Center and seeing how the RCR team works their vehicle wrap magic. It was all simply incredible.”

Richard Childress Racing, one of the industry’s largest and busiest wrap design and installation facilities, relies on several Roland eco-solvent large-format printers – including a 64-inch VersaCAMM VS-640 metallic inkjet printer/cutter and three SOLJET models – to meet the graphics needs of nine teams, 10 professional drivers, including Harvick and Burton, and nearly one hundred sponsors.

Image Caption: Roland Race Experience Challenge contest winner Mark Caron (far right), his wife, Tera, and Roland Regional Sales Manager Jim Day (far left) with NASCAR pro Kevin Harvick just before a Sprint Cup Series race at Lowe’s Motor Speedway on Oct. 14, 2012.

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