Findlay, Ohio-based engraving substrate manufacturer Rowmark LLC announces Crystal Rinker as its strategic marketing and brand manager. In her new role, Rinker’s responsibilities will include developing and implementing the company’s marketing plans, including branding, value strategies, promotions, market research, competitive analysis, database management and sales tools development.
Rinker comes to Rowmark from Marathon Petroleum Corporation, where she led a variety of successful advertising and marketing initiatives. Her branding and product marketing experience also extends across her previous roles at Akzo Nobel Decorative Coatings, Diebold and Lexmark International.
“Crystal brings a combination of vision and creativity, along with the ability to implement strategic marketing programs,” says Rich Zydonik, vice president of sales and business development at Rowmark. “Her experience and knowledge area are a valuable addition to the Rowmark marketing team.”