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Chatsworth, California-based S2K Graphics, which designs, manufactures and distributes a variety of signs, banners, graphic elements and point-of-purchase displays, was recently honored for its patented P.O.P. Placement Software program.
The software, which is used in thousands of McDonald’s restaurant locations across the U.S., first creates full-color, realistic renderings of each individual location. Based on the renderings and consumer traffic patterns both inside and outside of the restaurant, the program then prioritizes the franchisor’s P.O.P merchandising elements, from posters, decals and banners to kiosks and drive-through elements. The software then places these elements at the appropriate locations within the renderings, maximizing their visibility and effectiveness.
The software leads to improved P.O.P. execution, lessens installation times and reduces clutter within the restaurants, according to Quick-Service Restaurant magazine, which presented S2K Graphics with the award at its recent Applied Technology Awards show. S2K was the only graphics provider to be honored at the event.