Salt Lake City-based SAi (SA International) a provider of software solutions for the professional signmaking, large-format digital printing and CAD/CAM for machining industries, announces the hiring of Annette Plummer as director of marketing, North America. Plummer, who rejoins SAi after having previously managed marketing activities for the company’s EnRoute software solution, will lead Sai’s marketing strategies to drive growth and deliver on the company’s value promise to its customers.
In her new role, Plummer will support the company’s extensive North American dealer network and assume overall responsibility for expanding the SAi brand and proposition within the region. This includes the promotion of Sai’s entire portfolio, which includes both the newly-updated Flexi 12 signmaking software and EnRoute 6 CAD/CAM software packages.
Plummer brings several years’ broad marketing experience to her new role and prior to her previous position with SAi worked at metal fabrication and metalworking machinery company Jorgenson Machine Tools, where she was tasked with brand development and event organization.
“SAi is an innovative and progressive company that is constantly developing its solutions portfolio to improve the way its customers work,” says Plummer. “I am thrilled to be re-joining the team, where my main objective will be to ensure that we continue to effectively convey Sai’s ever-expanding proposition to its user base.”