Samsung Opens Executive Briefing Center in Irvine

Global electronics giant Samsung Electronics America Inc. announces the opening of its latest executive briefing center in Irvine, California.

The company says the 7,500-square-foot, state-of-the-art facility features the full Samsung digital display, commercial TV and monitor portfolio. The new location is the third briefing center for Samsung in the United States, behind New Jersey and New York, and the first in California. The EBC—as such centers are called—is open five days a week from 9 a.m.–5 p.m. Pacific time.

The company says Samsung leaders will host everything from customer meetings to large events and workshops at the new EBC. Recently released data from IHS Markit, the leading provider of digital signage market data, identified Samsung as the top selling brand in the industry since 2009. According to the IHS Technology report “Public Display Market Tracker,” Samsung accounted for nearly 26% of the global market share for digital signage unit sales in 2018.

“Samsung has a rich history of innovative display solutions and we are thrilled at the opportunity to showcase our technology, built for business at the new EBC,” says Mario DiAntonio, the company’s team leader-B2B technical account management at Samsung Electronics America. “This world-class center will be a space where we can highlight the latest in cutting-edge display technologies, designed to drive meaningful engagement and accelerate growth in business.”


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