Minneapolis-based Screenfeed, a content producer and syndication company that serves the digital signage industry, announces the availability of NCAA March Madness Tournament content through its Sports Central product.
Tournament bracket overviews, in-game updates, leaderboards, multiple game snapshots and team profiles will all be available to subscribers during the tournament, offering digital signage providers the opportunity to keep their audiences up to date on the latest action.
According to the company, Sports Central is designed as a plug-and-play product and the entire licensing and set-up process can take less than five minutes. The product works on any digital signage network software with the ability to pull in RSS feeds, HTML or files, the company says.
The men’s NCAA Division I basketball tournament attracts tens of millions of viewers every year. It’s estimated that more than 50 million bracket pools are created each year with the fans making their predictions on the outcome of the 68-team tournament.