SGP Launches 'Take Action' Campaign


The Sustainable Green Printing Partnership (SGP), Bohemia, N.Y., a non-profit organization providing sustainability certification in the graphic communications industry, announces the launch of its new outreach campaign, "Take Action." The campaign will encourage members of the graphic communications industry -- printers, print buyers, suppliers, and others -- to take action by getting involved with SGP and reaping the benefits of Certification and sustainability.

The "Take Action" campaign is represented by a graphic element designed by Refractor Group, a division of SGP Certified printer Image Options. Thomas Mattingly, Creative Director for Refractor Group comments, "I was very interested and excited to provide our creative team's efforts in the develop of branding design for the 'Take Action' campaign. Sustainability and eco-friendly manufacturing is the future of our planet, and we are passionate about design and sustainability. We are very excited that our design was selected by SGP for this campaign."

The "Take Action" campaign has several goals to achieve by early Q1 2013. These include: 1) raising the number of SGP Certified applicants; 2) increasing the number of print buyers that preference SGP Certified printers; 3) increasing the number of suppliers that sponsor SGP; and 4) significantly raising the number of organizations and individuals on SGP's mailing list. Toward this end, the "Take Action" campaign will involve outreach via email, social networking, print, and traditional one-to-one phone calls with its target audience.

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