Japan-based Star Micronics, makers of printing devices used in point-of-sale, retail, kiosks, restaurants, hospitality and other applications, announces that it has added Sophatar point-of-sale digital signage to customers of its Star Cloud Services.
San Jose, California-based Sophatar makes digital signage displays that interact with smart phones. Star Micronics customers can sign up for this monthly service that has been added to the Star Cloud Services dashboard. The Sophatar digital signage displays will automatically create content, namely product recommendations, tailored to each individual based on the items on the customers’ Star printer receipts.
The service is being offered through a month-to-month subscription, and can be integrated into a wide range of hardware to meet any retailers’ budget, the companies say. Content is updated automatically, and if retailers don’t have pictures of their products or services the the solution’s engine will automatically retrieve images and based on UPC codes and textual descriptions from the receipts. Content on the signage continuously updates through a networked media player by using a data feed from the retailer’s printed sales receipts already stored through the Star Micronics printer and the Star Cloud.
Retailers will also be able to display the store’s social media content, such as tweets and Instagram posts, when connecting social media feeds in the Sophatar web console. When a special is promoted through social media, it will appear on the retailer’s in-store signage as well.
Star Micronics America is based in Edison, New Jersey.