Steve White Leaves Allegra, New Appointments Announced


Plymouth, Mich.-based Allegra Network LLC, the marketing, print and graphic communications franchisor of Allegra, American Speedy Printing, Insty-Prints and Signs Now brands, announced that Steve White, COO and president of Signs Now, after 18 years, has decided to resign his position and leave the company to pursue new interests. White served as director of sales and marketing, executive vice president of the Allegra brand and, in 2006 moved to Sarasota, Fla., shortly after Allegra Network purchased Signs Now. He returned to company headquarters in Plymouth, Mich., in 2010 to assume his most recent role. He was also an investor in the company. White cited his desire to take on new challenges in the franchise industry as his reason for leaving.

Allegra also announces the appointments of Bob Milroy as president of the company’s Print/Marketing Division and Ray Palmer as president of the Sign Division.

Milroy, a former marketing agency president, joined the Allegra Network executive team in 2009 as chief marketing officer. He has guided the company’s aggressive plan to help franchise members evolve into professional marketing services providers.
Palmer, former president of Columbia, Md.-based Signs By Tomorrow (SBT), in his leadership role for Signs Now, becomes president of the Allegra Network Sign Division. Members of Allegra Network’s investment group, Palmer and SBT vice president of operations Andrew Akers, assumed controlling interest in SBT earlier this year.

Palmer’s appointment as president of Allegra Network’s Sign Division was made as part of a strategic decision to provide executive oversight for both brands, which share very similar business models, though they will remain separate companies with separate support staffs and programs.

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