DO WHAT YOU DO BEST
By Charity Jackson (Digital Graphics, January issue, 2009)
The most obvious way to get the word out about your business is to do what you do best. We tell our customers the truth when we extol the benefits of good signs. We should be taking advantage of our own services.
Be sure your company signs represent the high quality a customer cani expect to receive from you. Good building signs, vehicle lettering, full color business cards, brochures and lobby samples advertise your business and provide a professional look.
Print up small outdoor-durable decals with your company name and phone number and apply them to the back of all signs and banners you produce before they leave your shop. Over the years, customers have returned to us for new or updated signs because of these small decals.
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